CFO Innovation Asia Business Outlook Survey Second Quarter 2013

The level of optimism has levelled off compared with the previous quarter, but CFOs are still more positive on the growth prospects of both the macro-economy and the company business.


CFO Innovation Asia surveyed 190 CFOs, finance directors, controllers and other senior executives across Asia from 21 to 31 March 2013.  

This report offers insights into the views of CFOs across Asia on:


  • Economic outlook: Moderating optimism
  • Tempered company optimism as well
  • Better sales and earnings
  • Continuing caution on capex
  • Higher salaries, improved productivity
  • Lowered risks
  • Regulations on their mind
  • Primacy of talent management
  • Sales and marketing rule




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