- Their individual economies' likely performance over the next year
- The likely performance of their own firms
- Sales and earnings
- Pricing power
- Cost of goods and services
- Capital spending
- Research and development
- Marketing and advertising
- ·Salary levels
- Raising Capital
CFO Innovation Asia Business Outlook Survey: Second Quarter 2012
After touching a record low in the previous quarter since this survey was started in September 2009, CFO optimism has recovered sharply. There is still significant pessimism, but the region’s finance chiefs are sunnier these day on both the macro-level and company-level than they have been in the recent past.
CFO Innovation Asia surveyed 286 CFOs, finance directors, controllers and other senior executives across Asia from 13 March to 5 April 2012.
This report offers insights into the views of CFOs across Asia on: