CFO Innovation Asia Business Outlook Survey: Second Quarter 2010

This 16-page independent survey carried out by CFO Innovation Asia is a resource for CFOs and other senior finance executives looking to benchmark their performance in a rapidly changing financial environment. 

CFO Innovation Asia surveyed 215 CFOs, finance directors, controllers and other senior executives across Asia in April 2010. The key findings show optimism is returning in most economies — but respondents are slightly less optimistic about the growth prospects for their own company, although the level of confidence is still solid.
This survey offers insights into the view of CFOs across Asia on: 
  • Their individual economies' likely performance over the next year
  • The likely performance of their own firms
  • Sales and earnings
  • Pricing power
  • Costs of goods and services
  • Capital spending
  • Research and development
  • Marketing and advertising
  • Hiring
  • Salary levels
  • M&A
  • Raising Capital 
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