The study finds that CFO optimism is at its lowest since this survey was started in Q4 2009, but confidence in company performance, while weaker, has not fallen as much as sentiment on the economy.
This 15-page independent survey carried out by CFO Innovation Asia is a resource for CFOs and other senior finance executives looking to benchmark their performance in a rapidly changing financial environment. CFO Innovation Asia surveyed 215 CFOs, finance directors, controllers and other senior executives across Asia from 6 to 26 September 2011.
This report offers insights into the views of CFOs across Asia on:
- Their individual economies' likely performance over the next year
- The likely performance of their own firms
- Sales and earnings
- Pricing power
- Costs of goods and services
- Capital spending
- Research and development
- Marketing and advertising
- Salary levels
- Raising Capital