CFO Innovation Asia Business Outlook Survey: Fourth Quarter 2010

The CFO Innovation Asia Business Outlook Survey finds that as the effects of the recession wear off, the pessimism of the third quarter is giving way to a measure of optimism.


Confidence in company performance remains relatively buoyant, and a higher proportion of respondents anticipate higher sales and profits. Companies are hiring, and will continue to focus on expanding in new markets and strengthening sales, marketing and distribution.
This 15-page independent survey carried out by CFO Innovation Asia is a resource for CFOs and other senior finance executives looking to benchmark their performance in a rapidly changing financial environment.  CFO Innovation Asia surveyed 147 CFOs, finance directors, controllers and other senior executives across Asia in September and October 2010.
This report offers insights into the views of CFOs across Asia on:

  • Their individual economies' likely performance over the next year
  • The likely performance of their own firms
  • Sales and earnings
  • Pricing power
  • Costs of goods and services
  • Capital spending
  • Research and development
  • Marketing and advertising
  • Hiring
  • Salary levels
  • M&A
  • Raising Capital



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