CFO Innovation Asia Business Outlook Survey: First Quarter 2012

CFO optimism once again remains at a record low point since this survey was started in September 2009. However, confidence in company performance, while also weak, has not plunged as much as sentiment on the economy, and has in fact improved from the previous quarter.


CFO Innovation Asia surveyed 192 CFOs, finance directors, controllers and other senior executives across Asia from 6 to 20 December 2011.


This report offers insights into the views of CFOs across Asia on:

  • Their individual economies' likely performance over the next year
  • The likely performance of their own firms
  • Sales and earnings
  • Pricing power
  • Costs of goods and services
  • Capital spending
  • Research and development
  • Marketing and advertising
  • Hiring
  • Salary levels
  • M&A
  • Raising Capital

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