Case Study: Hua Nan Financial SAS solutions

This case study shows how Hua Nan Financial Holding Company used SAS® solutions as the foundation for launching a comprehensive cross-selling program for its business units.

 

Not only did the institution successfully recover 95 percent of its inactive cardholders, but service fee contributions are projected to exceed TWD700million (US$21 million).

 

Hua Nan Financial Holding Company is the leader in Taiwan for current deposits, holding 52 percent of all accounts. With total assets of TWD1.6 trillion (US$48 billion) and six million current deposit accounts it was the first in the industry to obtain a financial holding license. As an established bank in operation for almost 90 years it enjoys an excellent reputation for its innovative products.

Download Now

Suggested Articles

Some of you might have already been aware of the news that Questex—with the aim to focus on event business—will shut down permanently all media brands in Asia…

Some advice for transitioning into an advisory role

Global risks are intensifying but the collective will to tackle them appears to be lacking. Check out this report for areas of concern