This case study shows how Hua Nan Financial Holding Company used SAS® solutions as the foundation for launching a comprehensive cross-selling program for its business units.
Not only did the institution successfully recover 95 percent of its inactive cardholders, but service fee contributions are projected to exceed TWD700million (US$21 million).
Hua Nan Financial Holding Company is the leader in Taiwan for current deposits, holding 52 percent of all accounts. With total assets of TWD1.6 trillion (US$48 billion) and six million current deposit accounts it was the first in the industry to obtain a financial holding license. As an established bank in operation for almost 90 years it enjoys an excellent reputation for its innovative products.