Business Analytics: Six Questions To Ask About Information And Competition

This paper from SAS examines how corporations can use sophisticated technology to filter and analyze information, and thus gain a better grasp of the business and its connections to the marketplace, key performance indicators, and critical business processes.
Also addressed: the effect of business analytics (BA) on customer relationships; the information and technology required; the kinds of people to implement BA; and what roles senior executives play in driving BA.

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