Big 4 Challenge Google's Position as 'World's Most Attractive Employer'

Google still manages to keep the No. 1 position in the ranking of the "World's Most Attractive Employer," but this time facing growing competition from the big four auditing firms.


In the business category, 2010 has been a good year for the auditing industry, as the big four now take four out of the top five places in the ranking.


KPMG, ranked 8 in Universum's 2009 global talent attraction index, now holds the No. 2 position in the business category. Ernst & Young rose from No. 5 in 2009 to No. 3 in 2010. PricewaterhouseCoopers, which was No. 2 last year, fell to No. 4 in the 2010 index. Deloitte rose to No. 5 from the No. 10 position in 2009.


"We're witnessing the auditing firms and FMCG companies reconquering their talent group after a brief love-affair with the IT industry," notes Michal Kalinowski, Universum's CEO. On a less positive note, the companies in the banking and investment industry, management consulting, and oil & gas, now encounter the problem of being perceived as less attractive employers.


World's Top 10 (Business Category)


1. Google (1)
2. KPMG (8)
3. Ernst & Young (5)
4. PricewaterhouseCoopers (2)
5. Deloitte (10)
6. Procter & Gamble (6)
7. Microsoft (3)
8. The Coca-Cola Company (13)
9. J.P. Morgan (7)
10. Goldman Sachs (4)


World's Top 10 (Engineering Category)


1. Google (1)
2. Microsoft (2)
3. IBM (3)
4. Sony (7)
5. BMW (4)
6. Intel (5)
7. General Electric (6)
8. Siemens (8)
9. Procter & Gamble (10)
10. Apple (new entry)


In parenthesis is the company's position in 2009.




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