Unlike any other software tool, spreadsheet programs have found their way into everyday reporting and quick calculations. Because of this popularity, there is frequent talk of overuse and even serious risks posed by spreadsheets. However, spreadsheets are insufficient for regulatory reporting and risk management.
This SAS paper explains how multichannel campaign management makes it possible to apply personalisation to marketing plans, tactics and one-to-one interactions. With the growing trends of digital customer interactions, marketers can deliver highly personalized, integrated and relevant communications across channels.
As CIMB group’s fastest growing segment, CIMB Bank had to address increasing demands for more complex and comprehensive management reporting, as well as the challenge of managing increased data volume. In order to keep up, the bank successfully adopted and implemented SAS' Financial Management solutions.
EON Bank sought software that would help meet Basel II requirements for customer segmentation, credit-risk mitigation and risk-weighted assets, and it also wanted to centralize storage of data that was previously housed in a variety of systems.