For Australian financial institution Westpac, the short and long-term objectives of its sustainability strategy have always been clear. The aim was to rebuild the trust of its customers, staff and the wider community; re-establish its social and reputational capital; and strengthen its ‘licence to operate’.
In the second part of a series on how Australian financial institution Westpac designed and implemented its sustainability strategy, the focus is to design and implement a fresh approach towards winning internal support and building external shareholder engagement.
Climate change, sustainable business and development more generally are significant issues facing today’s organisations and communities. An increasing amount of research has been carried out in these areas. Our study aims to explore how Westpac, a large Australian financial institution and leader in this field, developed and implemented a climate-change sustainability strategy.