Despite the growing interest to innovate for the emerging middle class that has been regarded as having needs similar to traditional middle-class consumers, only few MNCs have successfully tapped on this immense opportunity, according to this report by Eden Strategy Institute.
- Introduction to the emerging middle class initiative
- Summary of insights
- Survey findings
- Next steps for the EMC initiative
- About Eden Strategy Intitute
- About JANA Mobile
- Appendix -- survey questionnaire