Asia Pacific's Emerging Middle Class

Despite the growing interest to innovate for the emerging middle class that has been regarded as having needs similar to traditional middle-class consumers, only few MNCs have successfully tapped on this immense opportunity, according to this report by Eden Strategy Institute.

 

Contents

  • Introduction to the emerging middle class initiative
  • Summary of insights
  • Methodology
  • Survey findings
  • Next steps for the EMC initiative
  • About Eden Strategy Intitute
  • About JANA Mobile
  • Appendix -- survey questionnaire

 

 

 

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