Asia Pacific's Emerging Middle Class

Despite the growing interest to innovate for the emerging middle class that has been regarded as having needs similar to traditional middle-class consumers, only few MNCs have successfully tapped on this immense opportunity, according to this report by Eden Strategy Institute.



  • Introduction to the emerging middle class initiative
  • Summary of insights
  • Methodology
  • Survey findings
  • Next steps for the EMC initiative
  • About Eden Strategy Intitute
  • About JANA Mobile
  • Appendix -- survey questionnaire




Download Now


Suggested Articles

Some of you might have already been aware of the news that Questex—with the aim to focus on event business—will shut down permanently all media brands in Asia…

Some advice for transitioning into an advisory role

Global risks are intensifying but the collective will to tackle them appears to be lacking. Check out this report for areas of concern