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Corporate Reputation: Perspectives of Measuring and Managing a Principal Risk

By Angie Mak
Created 05/02/2010 - 11:43am

White Papers [1]

Corporate Reputation: Perspectives of Measuring and Managing a Principal Risk

by CIMA, 05 February 2010
topics:
Management [5] Risk Management [6]
tags:
CIMA [7] confidence [8] corporate governance [9] reputational damage [10]
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There are few issues that are quite so challenging to manage as reputation. CIMA [12]’s report explores how organisations need to mitigate against the effect of loss of reputation, while also looking for upside opportunities to enhance their reputations.

 
Simply put, a good reputation can:
• help the organisation to optimise shareholder value by enabling it to attract customers and high quality staff
• enhance the business in good times and protect it during the bad ones.
 
Reputation is a major risk issue for all organizations and needs to be considered alongside all the other major risks such as operational, strategic and financial risks.  
 
 

 

Orignal Author: 
CIMA
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AttachmentSize
corporate reputation_CIMA.pdf [13]675.58 KB

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[2] http://www.cfoinnovation.com/content/corporate-reputation-perspectives-measuring-and-managing-principal-risk#comment
[3] http://www.cfoinnovation.com/print/856
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[5] http://www.cfoinnovation.com/topic/2301/Management
[6] http://www.cfoinnovation.com/topic/2323/Risk Management
[7] http://www.cfoinnovation.com/tag/CIMA
[8] http://www.cfoinnovation.com/tag/confidence
[9] http://www.cfoinnovation.com/tag/corporate governance
[10] http://www.cfoinnovation.com/tag/reputational damage
[11] http://www.cfoinnovation.com/user/register/?destination=/content/corporate-reputation-perspectives-measuring-and-managing-principal-risk
[12] http://www.cimaglobal.com/
[13] http://www.cfoinnovation.com/system/files/corporate reputation_CIMA.pdf
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