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Where's My Data? Data Quality for the Hospitality and Gaming Industry

By Angie Mak
Created 08/07/2010 - 3:40pm

White Papers [1]

Where's My Data? Data Quality for the Hospitality and Gaming Industry

by SAS, 08 July 2010
topics:
Business Intelligence [5] Technology [6]
tags:
Business analytics [7] data management [8] gaming industry [9] hotel industry [10] SAS [11]
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Data quality is a fundamental problem in the gaming and hospitality industry. When asked to describe the current state of data quality in their organizations, less than one-third of respondents said it was “pretty good but some areas need work,” while 71 percent characterized data quality as “really poor, and we spend a lot of time cleaning data before analyzing it.”

 
Clean data is an absolute prerequisite for deriving meaningful intelligence to run the business. SAS [13]and Deloitte investigate how companies in this sector can handle the explosion of data, analyze it properly, and link ROI back to individual guests or guest segments.

 

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SAS
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Wheres_My_Data_SAS.pdf [14]416.07 KB

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[2] http://www.cfoinnovation.com/content/wheres-my-data-data-quality-hospitality-and-gaming-industry#comment
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[5] http://www.cfoinnovation.com/topic/2253/Business Intelligence
[6] http://www.cfoinnovation.com/topic/2337/Technology
[7] http://www.cfoinnovation.com/tag/Business analytics
[8] http://www.cfoinnovation.com/tag/data management
[9] http://www.cfoinnovation.com/tag/gaming industry
[10] http://www.cfoinnovation.com/tag/hotel industry
[11] http://www.cfoinnovation.com/tag/SAS
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[13] http://www.SAS.com
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