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Ernst & Young finds that despite faltering prospects for the world economy, globalization is still increasing among a majority of the world’s 60 leading economies. However, ninety percent of global executives expect an increase in protectionist measures if the global economy slides into a double-dip recession.

Key findings:

• Succeeding in rapid-growth markets is harder than it used to be.
• One size does not fit all markets.
• Policy has become more important and less predictable.
• Good people are hard to find.
   

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