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This study from Ernst & Young and the EIU finds that over one-third of CFOs underestimate the costs of entering a rapid-growth market, and 4 out of 10 misjudge the time involved in entering markets where even the smallest miscalculation can erode profitability. Beyond merely opportunity, the CFO must be able to spot complexity — the costs both manifest and hidden.

Inside:

• The good news story of the global economy
• The role of the CFO
• The hidden costs of investing

1. Financing costs
2. Mode of entry costs
3. Operational costs
4. Regulatory costs
5. Human capital costs
6. Political costs

• Ten lessons for CFOs

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