Thumbnail: 

Investment in new media communications, such as social media, by Chinese companies has been on the rise with purely and largely B2C businesses having adequate market budgets being more willing to do so.

A survey conducted by PR Newswire finds that 87% of respondents said they use social media on a daily basis. However, frequency of social media use varied significantly depending on the type of ownership and on the industry, with non-traditional industries and SMEs having the highest acceptance and use of social media.

Almost 30% of the companies interviewed said that, over the past 12 months, social media significantly contributed to their increased corporate website traffic, and half of them felt the new media platform had an impact on increasing the number of clients and the level of product sales, but not significantly, while some 20% believed that there is a clear improvement. In addition, 18% said that media pickup has sharply increased.

The study also finds that e-mail, search engines and instant messaging remain the most popular ways of using new media in companies. The number of microblog and mobile application users has been growing rapidly, with comparable frequency of usage well above that of traditional media applications such as blogs, social communities and RSS subscriptions.

In the past 12 months and over the next 12, the need for full-time new media communications and marketing staff is in an obvious upward trend, while the engagement demand for full-time new media staff has doubled from the same period of a year earlier.

MORE ARTICLES ON SOCIAL MEDIA

Quote Image: