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Social Media Metrics: Listening, Understanding and Predicting the Impacts of Social Media on Your Business

by SAS, 14 August 2011

topics:
Technology

tags:
return on investment SAS Social media social networking

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The conversations taking place on social networks can build or erode your brand, reputation, leads, sales and revenue. This SAS paper discusses how to measure and manage the impact of social media interactions, better understand the five levels of consumer engagement, and establish a planning strategy to track sentiment, effect change and improve performance.

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SAS

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