Strategic Intelligence for CFOs, Finance Directors, Controllers and Treasurers in Asia  | 
2014, Apr 24

Personalisation: Opening Doors to China's Growth

Personalisation: Opening Doors to China's Growth

by Economist Intelligence Unit, 14 August 2009

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The move towards personalisation is becoming an important growth strategy for Chinese companies that are responding to increasingly demanding consumers — but the strategy is presenting a lot of unique challenges.

 

This EIU white paper analyses how advances in technology are enabling organisations to respond in more ways to a growing demand for personalised goods and services, thus creating opportunities for companies to add to their bottom lines.

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Economist Intelligence Unit
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