Leading Edge (5): Competing in Emerging Markets

by Atradius, 15 May 2012

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topics:
Management

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Atradius BRIC countries business opportunities emerging markets

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‘Leading Edge’ is a series from Atradius that seeks to identify the success factors of emerging market businesses, and highlight what businesses in more mature markets can learn from that success.

As business sentiment and consumer confidence decline in many countries, businesses are finding that demand for their goods and services – in both their domestic and export markets – is likewise at a low ebb. But are they looking beyond their current problems for a solution?

Inside:

So what are struggling businesses doing to redress the situation?
When in Rome…
Getting the basics right
Think positive – and laterally
Protect your sales contracts

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Atradius

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