Dah Sing Uses SAS to Understand Its Customer Base

by SAS, 07 December 2009

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topics:
Business Intelligence Technology

tags:
analytics customer relationships Dah Sing Bank SAS

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Hong Kong's Dah Sing Bank aims to provide value-added services to its customers. The bank is taking strategic advantage of its customer base using advanced technology to provide such services. Using SAS Enterprise Miner integrated with its customer database, intensive analytic tasks such as credit scoring and credit risk analysis can be handled in an automated way.

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