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China's Rising Internet Usage to Boost Online Ad Revenues

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China's Rising Internet Usage to Boost Online Ad Revenues

by CFO Innovation Asia Staff, 06 September 2010
topics:
Finance and Banking
tags:
Internet online advertising Social media
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The surge in Internet usage in China is expected to boost revenues from online advertisements, reports
the China Daily.

 

Renren.com, one of the nation's biggest social networking sites (SNS), saw its advertisement income exceeding 100 million yuan ($14.62 million) in the third quarter this year. The site has more than 150 million users.

 

The Daily says that giant companies such as McDonald's, Mercedes-Benz and Pepsico have embarked on marketing campaigns on Chinese SNS for sales promotions.

 

According to the Daily, creative and clever messages, embedded in online social games and advertising, is key to attracting users.

 

MORE ARTICLES ON ADVERTISING, INTERNET, SOCIAL MEDIA
 

Original Article URL: 
Online ad revenue projected to surge from Internet usage
Orignal Author: 
CFO Innovation Asia Staff
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