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The eighth iteration in a series of surveys that started in September 2009, this survey finds waning optimism in the growth prospects of Asian economies and the respondents' own company. While Asia's enterprises by and large are not yet cutting capital and other spending, they are beginning to hold back on hiring and focusing more on cost-cutting initiatives, as they did during the global financial crisis. 

It would seem that the region's CFOs are anticipating a double-dip global recession, or at the least, a slowdown in economic growth.

This 14-page independent survey carried out by CFO Innovation Asia is a resource for CFOs and other senior finance executives looking to benchmark their performance in a rapidly changing financial environment. CFO Innovation Asia surveyed 165 CFOs, finance directors, controllers and other senior executives across Asia from 3 June to 4 July 2011.

This report offers insights into the views of CFOs across Asia on:
 

• Their individual economies' likely performance over the next year
• The likely performance of their own firms
• Sales and earnings
• Pricing power
• Costs of goods and services
• Capital spending
• Research and development
• Marketing and advertising
• Hiring
• Salary levels
• M&A
• Raising capital

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