CFO Innovation Asia Business Outlook Survey: Fourth Quarter 2009

by CFO Innovation Asia, 19 October 2009

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This 20-page independent survey carried out by CFO Innovation Asia and sponsored by SAP is a resource for CFOs and other senior finance executives looking to benchmark their performance in a rapidly changing financial environment.

CFO Innovation Asia surveyed 160 CFOs, finance directors, controllers and other senior executives across Asia at the end of September 2009. The key findings show optimism about the economy -- but caution at the company level.

This survey offers insights into the view of CFOs across Asia on:

Their individual economies' likely performance over the next year
The likely performance of their own firms
Sales and earnings
Pricing power
Costs of goods and services
Capital spending
Research and development
Marketing and advertising
Hiring
Salary levels
M&A
Raising Capital

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CFO Innovation Asia

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