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The CFO Innovation Asia Business Outlook Survey finds that the recovery in economic optimism that started in the fourth quarter of 2010 is gathering steam going into the first quarter of 2011, companies will accelerate hiring, and capital and other spending will remain relatively strong.

This 15-page independent survey carried out by CFO Innovation Asia is a resource for CFOs and other senior finance executives looking to benchmark their performance in a rapidly changing financial environment.  CFO Innovation Asia surveyed 144 CFOs, finance directors, controllers and other senior executives across Asia in December 2010 and January 2011.

This report offers insights into the views of CFOs across Asia on:
 

• Their individual economies' likely performance over the next year
• The likely performance of their own firms
• Sales and earnings
• Pricing power
• Costs of goods and services
• Capital spending
• Research and development
• Marketing and advertising
• Hiring
• Salary levels
• M&A
• Raising Capital

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