Campaign Aims to Draw Talent Into Singapore's Accountancy Sector

by CFO Innovation Asia Staff, 23 September 2010

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Human Capital Management Management

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accountancy hiring Institute of Certified Public Accountants of Singapore staff retention talent development talent management

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The Institute of Certified Public Accountants of Singapore (ICPAS) has launched a campaign to promote the CPA Singapore designation as the designation of choice for accounting and business professionals and attract talent into the accountancy sector.

Talent attraction, development and retention are especially crucial for the profession, as the government plans to transform Singapore into a global accountancy hub by 2020.

The brand campaign will feature CPAs and showcase how the CPA Singapore designation is part of their success story.

The campaign will be activated through a mix of outdoor, print advertisements and social media from 23 September to end November.

"Our featured members are inspirational figures whose stories bring the CPA Singapore brand to life," says ICPAS President Dr. Ernest Kan.

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