New Directions: Consumer Goods Companies Hone a Cross-Channel Approach to Consumer Marketing

by Economist Intelligence Unit, 17 February 2012

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topics:
Budgeting and Planning Management

tags:
consumer markets customer relationships e-commerce Economist Intelligence Unit online shopping retail sales

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The EIU reports that 41% of respondents to a global survey say they expect to sell products directly to consumers over the next year—up from the 24% who currently offer direct sales.

Key findings:

The social media opportunity is finally catching the attention of senior management: 74% of CEO-level respondents say social media is a priority for increasing loyalty over the next 12 months.
Nearly a quarter of CG executives envisage direct-to-consumer replacing retail.

Orignal Author:

Economist Intelligence Unit

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